Insights Manager - Web Analytics

Job description

3 year fixed term contract / full time

*offered on a 12 month contract basis initially, with possibility of extension of up to 2 more years, subject to local labour laws. This project is funded for 3 years in total. 

Location: The successful candidate may be based in a country where one of the independent National/Regional Greenpeace organisations (NRO’s) is located (subject to agreement). See the locations here. We offer competitive NGO level salary and benefits, the specifics of which depend on location where the successful candidates will be based.

Greenpeace is an independent global campaigning organisation, which uses peaceful, creative confrontation to expose global environmental problems, and develop solutions for a green and peaceful future.

Together we are stronger! Now more than ever, our fragile earth deserves a voice. It needs change. It needs action and solutions. It needs you.

Are you an expert in Web Analytics with a keen eye on technology strategy and working across cultures? Greenpeace International is looking for an Insights Manager who specializes in Web Analytics.

This is a specialist manager role, who will take responsibility for facilitating conversation and development of our web analytics strategy, architecture and standards in collaboration with our regional offices across 55 countries. Primarily a strategist and advisor, who needs to build strong relationships with digital leads in each country, The Insights Manager of Web Analytics is also responsible for the technical execution of our strategy, from technology strategy, design and overseeing implementation.

This role primarily supervises freelancers, contractors and vendors, but we have a long term strategy which may introduce opportunities for line management as you grow into the position.

Web Analytics is a priority analytics domain for Greenpeace, beyond the typical fundraising and marketing functions it supports, web analytics is at the forefront in our supporter engagement, recruitment, and global advocacy campaigns.

Each year over 100 million people engage with Greenpeace as a part of our global campaign work, much of this is through our websites and other online channels. 

As part of the larger Data, Insights and Engineering teams at Greenpeace International you’ll help modernize and revolutionize how data is used to create meaningful change in the world. 

Our data teams aim to provide a holistic approach to data work in support of our regional offices; through building as well as supporting data tools & platforms, standards & Governance, convening trainings & communities for specialists, as well as consulting and advising.

Please see the full job description here.

Job requirements

What we’re looking for:

Insights Manager - Web Analytics, is the top web analytics role in Greenpeace, an important leadership position responsible for the strategy and execution of our global web analytics work. We’re looking for someone who can lead our organization in understanding how to approach web analytics to deliver for our work, but also while improving our organizational posture for supporter privacy and legal compliance through changing regulation. 

Remember no one has every skill or experience needed for this role and you’ll have the opportunity to learn a lot from the team. We believe someone who has a few of these is well suited to exceed in this role:

  • Expert level knowledge in an area of web analytics, or online marketing

  • Experience working on a campaign, data or digital team in an advocacy or campaigning organization (3 years+)

  • Significant experience with web analytics tooling, including Google Analytics Suite (tag manager, google optimize etc)

  • Experience with web analytics technology and architecture at scale (we have over 200 websites at any given time)

  • Interest and understanding of the changing landscape in Web Analytics. Particularly focused on supporter privacy, 1st party tracking solutions and available software solutions in the market

  • Intermediate experience in SQL or Big Query, in Google Cloud platform

  • Understanding of SEO and web traffic strategies

  • Effective communicator with ability to work collaboratively in a culturally diverse environment

  • Support for and belief in the core aims and values of Greenpeace.

Please visit the careers site here, to learn more about working for Greenpeace.

What we can offer you:

Greenpeace technology teams are made up of friendly, motivated and high performing individuals who are all here for the right reasons. Together we work to move our organisation forward while experimenting and learning about new technologies along the way. 


  • Remote Location Possible - Work from a Greenpeace office or take advantage of location flexibility.

  • Flexible Hours - More control when you work and make room for the rest of your life

  • Development - All data staff have annual development plans. We frequently run pilot projects to trial new technologies.

  • Modern Technology Environment - We’re cloud based and quickly evolving our technology stack

  • Agency - Be an active part of designing our roadmap, most Data projects are proposed by team members

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. Staff can also access our wellness initiatives, such as yoga and meditation and also have the opportunity to join our global Equity, Diversity & Inclusion staff communities.

To Apply:

We are looking for someone who shares a passionate commitment both to our mission and to our conviction that technology can provide a substantial strategic uplift to achieve change.

If you share our vision, please click 'apply for this job' below, to begin your application. 

To apply for this role, we require you to answer a selection of screening questions and upload your CV (in English) via our online application form. 

Addressing the screening questions is an important part of your application. We will be looking for evidence that demonstrates your skills and experience in these areas. Use examples where possible, to draw attention to experience, knowledge, achievements and skills gained in past employment or voluntary/leisure activities, provided they are relevant to the post.

It’s advisable to prepare your responses to the key criteria before starting your online application, as you are unable to save and return to it at a later date. 

If you have any questions about this vacancy or the application process, please email us at Please note that all applications must be filled out via the website and can't be submitted via this email. 

Greenpeace International is an equal opportunity employer with a longstanding commitment of providing a work environment that respects the dignity and worth of each individual. We recognise and value the benefits and strengths that diversity brings to our employees and the whole organisation and we thrive in an environment that encourages respect and trust. We do not discriminate in employment opportunities or practices on the basis of age, ancestry, citizenship, colour, disability, ethnicity, family or marital status, gender identity or expression, national origin, political affiliation, race, religion, sex, sexual orientation and would like to invite you especially to apply!

If you are passionate about our mission and you fit our profile then we would love to hear from you! 

CLOSING DATE: 23:59 (CEST), 12th July 2022.